Product leader: enterprise marketing technology & data platforms
15+ years turning ambiguous business goals into data-driven products, from Customer Data Platforms and attribution to the roadmaps and teams that ship them.
Providence Health & Services
The problem. Providence relied on a closed, proprietary Healthgrades CRM with no campaign-level visibility.
The approach. Led requirements and use-case definition for the RedPoint CDP launch across email, SMS, and direct mail; grew it beyond MVP with new integrations.
The outcome. Gave marketing and analytics teams direct, campaign-level data for the first time, powering hundreds of campaigns a year.
Providence Health & Services
The problem. Healthcare campaigns were built on broad, imprecise targeting, with no way to reach patients based on clinical risk factors without licensing or building a way to translate raw ICD-10 diagnosis codes into usable audience segments.
The approach. Led research, proposal development, and vendor selection for a medical code grouper, weighing build-vs-license tradeoffs before licensing a solution through Healthgrades. Defined how diagnosis codes would be grouped into risk categories that marketing and analytics teams could actually target against, then mapped the resulting ICD-10 codes to roughly 8 service lines and 100 sub-service lines so marketing and leadership had aligned performance visibility at both levels.
The outcome. Enabled condition-based patient targeting that powered live healthcare campaigns and improved response rates at a lower cost per campaign, one of the clearest lines I can draw between a technical/vendor decision and a measurable marketing outcome.
Providence Health & Services
The problem. No unified way to attribute performance across channels.
The approach. Built "Lamplighter," an in-house tool for UTM-tagged URLs and phone logging; led the switch to Invoca for call tracking with real-time Dynamic Number Insertion. Went a step further with incremental attribution reporting that measured marketing-driven results against a holdout control group, proving causal impact rather than crediting correlation, and corrected cross-channel attribution by modeling actual in-home direct mail delivery dates instead of send dates.
The outcome. Granular attribution across 150+ campaigns spanning email, SMS, direct mail, social, and paid search, lower cost per campaign, better spend decisions.
Providence Health & Services
The problem. Providence and Swedish shared an aging SharePoint 2010 intranet, 2.7M sessions a month, no real product ownership, and a design that hadn't kept pace with how caregivers actually worked.
The approach. Owned product strategy for the redesign end to end, from requirements through implementation, and directly managed a team of three delivering it. Ran user research and usability testing to make sure design decisions were grounded in how people actually used the site, not assumptions about how they should.
The outcome. Shipped a full redesign for a platform ~100,000 caregivers relied on daily, one of the largest single audiences of any project I've owned.
I like shipping things on my own time too, partly to stay sharp on tools I don't always get to use at work, partly because I just enjoy building.
Independent project, built on personal time
A full-stack web app I designed and built for personalized strength training: structured 12-week cycles, day-by-day muscle group focus, and longitudinal tracking of weights and reps across cycles. I use it for my own training and iterate on it constantly based on what actually helps versus what just looked good in the spec.
Independent project, built on personal time
A system of 12 scheduled AI agents (built on Claude) that automate recurring research, monitoring, and reporting work, pulling from 10+ external sources, reconciling and de-duplicating results, and delivering digest reports on a schedule. Less clever prompt, more small team of tireless interns who never sleep.
One of the largest non-profit healthcare systems in the U.S., serving millions of patients across multiple states.
Mar 2023 to Sep 2026
Jul 2021 to Mar 2023
Jan 2020 to Jul 2021
Sep 2017 to Dec 2019
Jul 2014 to Sep 2017
Jun 2013 to Jul 2014
Marketing Manager, Washington Stealth Professional Lacrosse (2010–2013). Digital Media Coordinator, Seattle Sounders FC and Seattle Seahawks (2009).
BA, Interdisciplinary Arts & Sciences (Communications), University of Washington Tacoma. AA, Political Science, Highline Community College. Certified Scrum Product Owner (CSPO), Scrum Alliance.
I've spent 13+ years in healthcare marketing technology, most recently as Director of MarTech Product at Providence, where I owned enterprise data and marketing platforms end to end: setting the vision, partnering with engineering and analytics, and turning messy business needs into products people actually use.
What I'm good at isn't glamorous. It's the unglamorous middle part of product work. Getting a CDP from "board-approved idea" to "marketing team relies on this daily." Standing up a team's first sprint cadence when there's no process to inherit and no time to wait for one. I like the parts of the job most people skip past on their way to the roadmap slide.
Outside of Providence, I build things for the same reason I like this work: because I want to see if I can make something people actually use. That's shown up lately as a full-stack training app I built for my own workouts, and a small fleet of AI agents I run to automate research and reporting I used to do by hand.
I'm a Certified Scrum Product Owner, I care about clear metrics and honest tradeoffs, and I build teams that ship. Currently exploring what's next: details below.
Open to Senior Product Manager, Product Owner, and Program Manager roles: remote or Seattle-based.